LinkedIn Don’ts: Are you making these 5 mistakes?

April 26, 2017

Here are five LinkedIn pitfalls that many users make and suggestions on how to fix them:


1. Don’t have an incomplete profile. Recruiters are using LinkedIn to find great candidates like you, so make sure they can find you. Fill in all the sections that are relevant to you. Add rich detail, using keywords you want to be known for and that are relevant to your desired area of work. Scour job descriptions to find common descriptions, themes, and patterns, and incorporate them into your profile in your own words (don’t plagiarize).

2. Don’t be anonymous or choose an inappropriate photo. LinkedIn is a professional social media site! Recruiters are less likely to pursue a candidate who doesn’t have a photo or, worse, has chosen an inappropriate photo to represent their professional self. Have someone take a headshot that reflects you in your typical (or desired) work attire. Some examples of inappropriate photos include you at the beach, a wedding, with sunglasses, a selfie in the car, with your children or pets, etc. You get the picture (no pun intended).

3. Don’t waste the summary space. This is your chance to personalize your profile while demonstrating your personality. Write it in the first person, as if you are having a conversation. Be enthusiastic! Recruiters like to hire candidates who are exciting—those who are clearly passionate about what they do or the skills they offer.

4. Don’t forget to customize your URL. Your default profile URL is typically long and awkward, filled with random letters and numbers. LinkedIn allows you to make your own vanity URL using your name (i.e.,, making it easier to publicize on your resume, business cards, website, etc. Try to get it as close to your first and last name as you can.

5. Don’t overdo it. While it is important to have a complete profile, it can also be easy to add too much information. Try to be objective about your content and put yourself in a recruiter’s shoes. Would he or she be interested…or overwhelmed? Ask someone to proof it for you if you are unsure and edit if needed!


Post by Michelle Cook
Job Search Strategist
Calgary Career Counselling


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